Download Optimizing Adwords : A Guide to Using, Mastering, and Maximizing Google Adwords by Paige Miller in TXT, EPUB
9781138948587 English 1138948586 Mastering AdWords provides the information marketers and future marketers need to harness the power of the Google s AdWords search engine marketing (SEM) applications. It serves not only as the essential "how to" guide that walks someone through the process of starting a Google campaign, but also addresses the "what to do next to grow you campaign" scenarios. In addition, it explains Advanced Features, the key features for lowering your costs and staging your advertising for more rapid growth. The clear writing style of breaking down operations into bulleted lists and "chunked" content provides the reader with multiple entry points and an easy-to-follow style for completing tasks in AdWords. " Mastering AdWords" is a well-organized, easy-to-read book designed for marketers, advertisers, and other professionals needing to manage or run successful search engine marketing programs.", Optimizing AdWords provides the information marketers and future marketers need to harness the power of the Google s AdWords search engine marketing applications. It provides a big picture overview of the AdWords system, helping businesses and individuals decide how to advertise products or their clients products. Optimizing AdWords was written for those at every rung of the ladder, from Marketing Directors to small business owners to students just starting out in marketing. This volume is organized around accessibility and ease of use. Author Paige Miller, co-founder of MultiPlanet Marketing Inc., has written this how-to guide to be super easy and fast to read and absorb. It moves you straight to the salient points of the text, allowing readers to take on AdWords in overview before coming back and collecting the finer details. Chapters one through four cover the basics, while the rest acts as a reference readers can come back to in building and growing campaigns. Using this book, professional marketers and other business professionals can utilize Google AdWords and optimize it for existing marketing strategies, or create whole new campaigns based around the system. Today, given the level of competition for ad positions on Google search pages, success hinges on understanding Google AdWords well enough to outperform competition. This book will provide readers with the knowledge necessary to master Google AdWords."
9781138948587 English 1138948586 Mastering AdWords provides the information marketers and future marketers need to harness the power of the Google s AdWords search engine marketing (SEM) applications. It serves not only as the essential "how to" guide that walks someone through the process of starting a Google campaign, but also addresses the "what to do next to grow you campaign" scenarios. In addition, it explains Advanced Features, the key features for lowering your costs and staging your advertising for more rapid growth. The clear writing style of breaking down operations into bulleted lists and "chunked" content provides the reader with multiple entry points and an easy-to-follow style for completing tasks in AdWords. " Mastering AdWords" is a well-organized, easy-to-read book designed for marketers, advertisers, and other professionals needing to manage or run successful search engine marketing programs.", Optimizing AdWords provides the information marketers and future marketers need to harness the power of the Google s AdWords search engine marketing applications. It provides a big picture overview of the AdWords system, helping businesses and individuals decide how to advertise products or their clients products. Optimizing AdWords was written for those at every rung of the ladder, from Marketing Directors to small business owners to students just starting out in marketing. This volume is organized around accessibility and ease of use. Author Paige Miller, co-founder of MultiPlanet Marketing Inc., has written this how-to guide to be super easy and fast to read and absorb. It moves you straight to the salient points of the text, allowing readers to take on AdWords in overview before coming back and collecting the finer details. Chapters one through four cover the basics, while the rest acts as a reference readers can come back to in building and growing campaigns. Using this book, professional marketers and other business professionals can utilize Google AdWords and optimize it for existing marketing strategies, or create whole new campaigns based around the system. Today, given the level of competition for ad positions on Google search pages, success hinges on understanding Google AdWords well enough to outperform competition. This book will provide readers with the knowledge necessary to master Google AdWords."